I’ve been a fan of People Tree for over ten years. I believe that we need to shop ethically and consciously so that every part of the supply chain is treated fairly. No matter what we do, we all consume and that’s not going to change any time soon. Therefore, I think it’s important that we consume as consciously as possible. I always try to make sure I buy clothes that are fairtrade and organic cotton. This is one of the reasons I like shopping at People Tree so much because they are super concsious and always trying to be more environmentally friendly. This is why they launched their Tencel for People Tree Crowdfunder.

Tencel is made from wood pulp, so is completely sustainable. The process of turning wood pulp into fabric is also environmentally friendly, as any solvent used within the process is almost 100% recycled. As someone who is increasingly environmentally aware of the damage humans have, even without realising it, this is the perfect fabric for the environmentally conscious shopper.

When I heard about the crowdfunder, I thought it was a great opportunity to help develop the use of Tencel. People Tree have developed a small capsule collection using Tencel and as response to this has been good, they want to expand the collection. I’ve donated as I think this is a really worthwhile campaign to get behind. I think we need to start using more environmentally friendly fabrics so that we reduce our impact on the planet wherever we can. Why not head over to the crowdfunder page now and take a look? Be quick though, as there’s only a few days left to donate.